From the Desk of the Executive Director
To My Fellow Instructors:
I hope everyone is enjoying the warm days of summer and if you own a school, I’m sure you are planning your fall curriculum and marketing strategies.
Marketing to an adaptive audience is usually not the norm. We wait until the adaptive student walks through the door asking for instruction before we make any concrete plans to adapt the curriculum or class schedule.
The adaptive market is extensive and not to be overlooked! From the older generation that has mornings free to the student with Autism … there are many waiting for a class in your school!
The easiest way to test market a class without a huge commitment is to set up 6 weeks classes. People in the adaptive market like this format as they don’t have to make a huge commitment. Many who would not have money for a year’s tuition can often fund a six week course.
Its never too early to start planning your Fall Community Service Campaign. We need your help. Please sign your school up for the Million Kick Campaign – this is an adaptable fundraiser that can focus on what your school does best..kicks, punches, forms, breaking, take downs etc.
Yours in Adaptive Training, Kathleen Maxey-Scarcello